Netflix Looking to Remove Buffering From Their Service Soon

In recent years, Netflix has been making a lot of changes to improve user experience and increase the number of subscribers. Changes like new originals, new searching mechanisms and a larger subscriber base in countries worldwide have seen Netflix grow more to become the number-one streaming site in the world. However, Netflix isn’t done yet as they plan to change something that subscribers detest from having to stream movies and shows online: Buffering.

Yup, Netflix are currently looking for ways to make sure you can stream your favs without having to wait for them to load adequately.

In a recent talk at Mobile World Congress (via Engadget) Netflix CEO Reed Hastings discussed the buffering issues as a priority. The company is investing in encoders that will help with the bandwidth to picture ratio and should help with the streaming service’s buffering, especially on mobile devices. Hastings says this should change the relationship subscribers have with the service:

“We’re invested heavily on many levels on the network servers and on the codex side so that the mobile experience is just instant That really changes your relationship with the service.”

The problem is compounded because Internet companies have caps on Internet bandwidth, which is an issue Netflix can only fix on its end while trying to work within the confines of the rules put out by its cable and internet competitors.
Because of this, Reed Hastings said that Netflix is working to figure out ways to provide the picture that doesn’t look terrible while also not using a tonne of bandwidth.

“We’re getting more and more efficient at using operator’s bandwidth and in exchange what they’re trying to figure out for the whole industry is how can we offer unlimited video so that you can just enjoy it and not think about ‘am I going to hit the data cap.”

Just imagine how amazing streaming on a mobile device will be when this happens? I can’t even wait for it to take effect.
Meanwhile, you can read about Marvel’s Iron Fist which is premiering on Netflix soon here
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